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This journey isn’t one you have to walk alone.


Co-Founder Un-Believe-Able Anne Cowan

Anne Cowan is the co-founder of Un-Believe-Able, a practical guiding system designed to help people uncover and transform the subconscious beliefs shaping their reality. With a sharp mind for personal transformation and a deep understanding of human behavior, Anne brings a no-nonsense, practical approach to breaking free from limiting thought patterns. Her work blends life, science, psychology, and real-world application, making deep mindset shifts accessible to those who want real, lasting change without the fluff.

Co-Founder Un-Believe-Able Erna van der Werff

Erna van der Werff is the co-founder of Un-Believe-Able. She has extensive experience in psychology. Since 1995, she has operated her own practice in regression and hypnotherapy. Over the years, she has pursued numerous courses and trainings, including Reiki (I, II, and III), dream workshops, transactional analysis, family constellations, grief processing for youth, yoga, mindfulness, trance dance, aura readings and healing, as well as many schools of thought that focus on the subconscious. Erna knows, after years of experience, that real change can be effectively and efficiently achieved in the subconscious mind. Although the techniques to accomplish this are not new, they remain largely unknown to the mainstream. Erna wants everyone in the world to learn about these methods and to be able to use them at home, whenever they feel the need to change a belief or reduce stress.