Be Able to Un-Believe
We did not create Un-Believe-Able to give people another self-help philosophy. We created it because we believe in freedom. And true freedom starts within, the freedom to break free from the beliefs that were never really yours.
We are born into a world filled with unquestioned rules, expectations, and subconscious programming, most of which we never actively chose. We absorb ideas about who we are, what we can achieve, how love works, what success means, and what is possible before we are even old enough to realize it. And so, we live by these rules. Not because they are true but because they feel familiar. At Un-Believe-Able, we do not believe in limitations but in something straightforward: If a belief is running your life but did not consciously choose it, you can Un-Believe it. And when you do, the entire way you experience life shifts, not through struggle or effort, but through a profound, inner shift that makes new realities inevitable.
Be Able To Un-Believe
Freedom Is not About Learning More, It is About Un-Believing What is Holding You Back.
Why We Created This Concept
We have seen too many people searching for freedom outside of themselves, in books, in mentors, in endless healing, always looking for something to finally fix what feels stuck. But the real power is not outside of you. It is in your ability to rewrite your mind.
We built Un-Believe-Able as a practical, grounded, and accessible approach to self-mastery. We believe freedom should not be a mystery, a privilege, or something only available to a few. We did not want a concept that makes people dependent. We wanted something that makes people self-sufficient. It is a self-reliant method that works for those just starting their journey and those who have been on the path for years but are still held back by the last invisible strings of old programming.
What we stand for
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Truth Over Trends – We do not do spiritual fluff; although the technique is quick and easy, it is not a temporary mind hack. We stand for real, profound transformation that lasts.
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Practical Over Complicated – Change does not have to be difficult. If you know how to access your subconscious, you can shift your reality without endless struggle.
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Freedom Over Dependency – We do not want you to rely on us. Please learn how to free yourself so you can use this for life in every area that matters to you.
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Self-Mastery Over Victimhood – You are not at the mercy of your past, your circumstances, or the beliefs you were given. The moment you realize this, you take your power back.
What We Want to Share With the World
We believe in a world where people are no longer trapped by subconscious stories and are no longer at the mercy of inherited fears or invisible limits. Instead, they are awake to their own power, choosing their thoughts, their emotions, and the life they want to create. But reclaiming that power does not come from another mentor, another external force, or another system telling you how to live. Growth, genuine, lasting expansion, happens when you recognize that no one else holds the answers for you. You do. We all need guidance, but dependency keeps us small. In a world that thrives on keeping people searching, searching for permission, for validation, for the “right” way to grow, we choose to stand for something different: our self-autonomy. Because no book, no teacher, and no method can set you free. Only you can do that. You were never meant to live a life dictated by unconscious programming. You were never meant to hand over your power in exchange for certainty. You were meant to Un-Believe the stories that keep you small, to stand fully in your awareness, and to expand on your own terms.
And if you have made it here, one thing is certain: You are ready.
The Hearts Behind It
Co-Founder Un-Believe-Able Anne Cowan
Anne Cowan is the co-founder of Un-Believe-Able, a practical guiding system designed to help people uncover and transform the subconscious beliefs shaping their reality. With a sharp mind for personal transformation and a deep understanding of human behavior, Anne brings a no-nonsense, practical approach to breaking free from limiting thought patterns. Her work blends life, science, psychology, and real-world application, making deep mindset shifts accessible to those who want real, lasting change without the fluff.
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Co-Founder Un-Believe-Able Erna van der Werff
Erna van der Werff is the co-founder of Un-Believe-Able. She has extensive experience in psychology. Since 1995, she has operated her own practice in regression and hypnotherapy. Over the years, she has pursued numerous courses and trainings, including Reiki (I, II, and III), dream workshops, transactional analysis, family constellations, grief processing for youth, yoga, mindfulness, trance dance, aura readings and healing, as well as many schools of thought that focus on the subconscious.
Erna knows, after years of experience, that real change can be effectively and efficiently achieved in the subconscious mind. Although the techniques to accomplish this are not new, they remain largely unknown to the mainstream. Erna wants everyone in the world to learn about these methods and to be able to use them at home, whenever they feel the need to change a belief or reduce stress.
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